GENE HALLMAN
President/CEO - Bruno Event Team
Executive Director - Alabama Sports Foundation
President/CEO - Zoom Motorsports
President/CEO – Five Star Event Catering
President/CEO – Think Positive
PROFESSIONAL
President and CEO of Bruno Event Team, a Birmingham, Alabama-based sports marketing and event management company. Formed with partner Ronald Bruno in 1995, Bruno Event Team employs more than 50 people.
Created Alabama Sports Foundation in 1995 and serves as Executive Director. The Alabama Sports Foundation functions as the sports lobbyist for the City of Birmingham and the State of Alabama.
Created Zoom Motorsports in 2004, exclusive promoter for all events at the Barber Motorsports Park in Birmingham. This world renowned road racing facility is viewed as one of the finest in North America.
Created Five Star Event Catering, the exclusive event caterer to the Barber Motorsports Park. Five Star also caters other sporting events and large parties at high-profile locations throughout Birmingham.
Created Think Positive, an in-house creative services and media buying division of Bruno Event Team.
Previous Professional Experience
Marketed and promoted PGA TOUR players including Corey Pavin (1990-1991)
NCR Corporation (1985-1990) worked with Senior VP of Marketing at corporate headquarters - Dayton, OH
CURRENT EVENT EXPERIENCE
Golf
- Executive Director for the Regions Charity Classic (Champions Tour), Ross Bridge Resort – Hoover, AL
- Principal Charity Classic (Champions Tour), Glen Oaks Country Club – Des Moines, IA
- Navistar LPGA Classic, RTJ Golf Trail – Prattville, AL
- Bell Micro LPGA Classic, RTJ Golf Trail – Mobile, AL
- CVS/pharmacy LPGA Challenge , Blackhawk Country Club – Danville, CA
- South Georgia Classic (Nationwide Tour), Kinderlou Forrest Golf Course – Valdosta, GA
- 2010 U.S. Senior Open, Sahalee Golf Club – Seattle, WA
- 2010 U.S. Women’s Open Oakmont Country Club – Pittsburg, PA
- 2011 U.S. Women’s Open, The Broadmoor – Colorado Springs, CO
Barber Motorsports Park
- Exclusive promoter for Barber Motorsports Park - Birmingham, AL
-Indy Grand Prix of Alabama - on the IZOD IndyCar Series circuit for the Indy Racing League
- Grand American Sports Car Road Racing Series
- Honda Superbike Classic - part of the AMA Superbike Championship
Baseball
- Southeastern Conference Baseball Tournament, Regions Park - Hoover, AL
Football
- Magic City Classic, - largest Black college football game in the country - Legion Field – Birmingham, AL
Other
- Alabama High School Athletic Association – manage Super Six football championship, Final Four basketball tournament, media rights and sponsorships
- University of Alabama Gameday Operations – football, basketball and gymnastics
- Southeastern Conference Gymnastics Championship, BJCC, Birmingham, Al
PREVIOUS EVENT EXPERIENCE
2004-2006 Southern Farm Bureau Classic (PGA Tour) - Jackson, MS
1997-1999 Emerald Coast Classic (Champions Tour) - Pensacola, FL
1997-2005 NATIONWIDE TOUR Championship – Alabama’s RTJ Golf Trails
U.S. Senior Open:
2009 Crooked Stick Golf Club - Carmel, IN
2008 The Broadmoor – Colorado Springs, CO
2007 Whistling Straits - Kohler, WI
2006 Prairie Dunes Country Club - Hutchinson, KS
2005 NCR Country Club - Dayton, OH
2004 Bellerive Country Club - St. Louis, MO
U.S. Women’s Open:
2008 Interlachen Country Club – Minneapolis, MN
2006 Newport Country Club - Newport, RI
2005 Cherry Hills Country Club - Denver, CO
2004 The Orchards Golf Club - South Hadley, MA
2002 Prairie Dunes Country Club - Hutchinson, KS
1999 Old Waverly Golf Club - West Point, MS
- 2009 Davis Cup, USA vs Switzerland - Birmingham, AL
- BMW Championship (PGA Tour), Bellerive Country Club - St. Louis, MO
- Brett Favre Charity Foundation annual softball game Green Bay Packers Off v Def, 2000-2007 - Green Bay, WI
- AVP Pro Beach Volleyball Tour, 2006 - Hoover Met - Hoover, AL
- SWAC Football Championship-1999-2005, Legion Field, Birmingham, Al
- NCAA 1st & 2nd Round Basketball Tournament Games, 2003 - Birmingham, AL
- U.S. Men’s Olympic Marathon Trials, 2004 - Birmingham, AL
- U.S. Women’s Soccer Team vs. Brazil, 2004 - Legion Field - Birmingham, AL
- Southeastern Gymnastics Championship, 1999, 2001 & 2004 - UAB Bartow Arena - Birmingham, AL
- Gulf Coast Classic, 2000-2002 - Ladd-Peebles Memorial Stadium - Mobile, AL
- Int’l friendly game between U.S. National Team and Ecuador, 2002 - Legion Field - Birmingham, AL
- NBA Exhibition Game, Houston Rockets vs. Detroit Pistons, 2002 - Birmingham, AL
- Arby’s Hardwood Classic, 1997-2001 - Birmingham, AL
- Turkey Day Classic, 2001 - Crampton Bowl - Montgomery, AL
- Int’l friendly game between U.S. National Team and Tunisia, 2000 - Legion Field - Birmingham, AL
- Women’s TAAC Basketball Tournament, 2000 - Civic Center, Pelham, AL
- Conference USA Basketball Tournament, 1999 - BJCC - Birmingham, AL
- University of Alabama Basketball Reunion Weekend, 1999 - Tuscaloosa, AL
- Metropolitan Area Projects Strategy (MAPS), Long-term infrastructure referendum, 1998 Birmingham, AL
- CEO for Birmingham Olympic Soccer Venue, 1996 - Legion Field - Birmingham, AL
EDUCATION
- M.B.A. (Magna Cum Laude) University of South Carolina, 1985
- Received MBA Outstanding Student Award
- B.S. in Economics (Cum Laude) College of Charleston, South Carolina, 1982
HONORS
- 2008 Finalist, Birmingham Small Business Leader of the Year, Birmingham Chamber of Commerce
- 2005 Community Leadership Award by City of Leeds Leadership Council
- 2004 Men of Substance and Style - Birmingham Magazine
- 2003 Man of the Year - March of Dimes Alabama
- 2000 Alabama Tourism Event of the Year - Bruno’s Memorial Classic
- 1995 & 2000 Alabama’s Outstanding Charitable Organization - Bruno’s Memorial Classic Foundation
- 1999 Top Ten Up and Coming Leaders - Birmingham News
- 1995 - 1999 Top Twelve Most Influential Sports Leaders in Alabama - Birmingham Post-Herald
- 1999 Vestavia Hills Rotary Club Celebrity Roast Honoree
- 1998 Outstanding Community Sales & Marketing Award Birmingham Sales and Marketing Execs
- 1997 Best in Business Rising Star Award - Birmingham Business Journal
- 1996 Forbes McKay Marketing Firm of the Year Birmingham - Olympic Soccer
- 1996 Alabama Marketer of the Year - America Marketing Association
- 1996 Birmingham Man of the Year - Birmingham Business Journal
- 1996 Olympic Soccer Games in Birmingham recognized as one of top 10 stories, Atlanta Journal Constitution
- 1995-1996 Birmingham’s Top 10 Most Influential People - Birmingham Business Journal
- 1995 Birmingham Person of the Year - Birmingham Magazine
- 1995 Communicator of the Year - International Association of Business Communicators
- 1995 Top 40 Under 40 - Birmingham Business Journal
ACTIVITIES
- United Way’s Alexis de Tocqueville Society Member
- Bryant Jordan Scholarship Foundation, Member, Board of Directors
- Birmingham Business Alliance, Board of Directors
- Magic Moments, Member, Board of Directors
- March of Dimes, Advisory Board Member
- Emcee at the Annual Heart Ball Gala
- Competitive long distance runner; competed in New York City and Boston Marathons
- Torchbearer - Centennial Olympic Games, Atlanta 1996
PERSONAL
- Born December 22, 1959, Anderson, SC
- Wife, Allison; two children--daughter, Ella Grace, 10/22/03; son, Marshall 9/6/05
- Member, Mountain Brook Community Church
